The Full-Self Driving will continue until morale improves.

In an internal memo, the Tesla CEO announced that its controversial driver assist system FSD would come pre-installed on all new vehicles, and that every customer taking delivery of a new Tesla would get a demonstration of its capabilities.

My theory: FSD sales are flatlining because Tesla has slashed prices so much that regular people — and not die-hards who hang on Musk’s every tweet — are now buying them. And most price-sensitive normies aren’t going to hand over $15,000 for a driver assist system that could drive them into a tree.


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